Learn About Our Community Outreach Initiatives at North End Subaru

North End Subaru believes in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Love Promise

We are honored and humbled to have received the Subaru Love Promise Community Commitment Award for the fourth year in a row. This award nationally recognizes Subaru retailers who are committed to making the world a better place. We could not have done it without our great community partners. Thank you!

Here are just a few of our community partners that we have had the pleasure of working with:
  • Sterling Animal Shelter
  • Boys & Girls Club Of Leominster, Lunenburg, Fitchburg
  • North Star Family Services
  • Lunenburg Little League
  • Beers For Good

Visit Our Love Promise Page

North End Subaru Loves To Help

Liam McKenna is a US youth bobsledder. He is one of the youngest to compete on an international level. He has worked hard to qualify for a spot on the Youth Bobsled National Team to  represent the United States at the 2024 Youth Olympic Games in Pyeongchang.

North End Subaru is proud to support Liam by providing:

  • Gas for travel to Lake Placid for training
  • Oil Change and multippoint inspections to ensure a safe ride to and from practices
  • As well as donations to his Go-Fund Me for his trip to South Korea to continue his path to qualify for events.

Sterling Animal Shelter

The mission of Animal Shelter Inc. is to operate a no-kill animal shelter with no time or age restrictions. The shelter provides humane sheltering and high quality medical care for stray, unwanted, abused and neglected animals.  These animals are sheltered in our facilities and foster homes until they find loving, lifelong homes.

We always promote responsible pet ownership and try to improve the quality of life for the animals and people in our community. Our Shelter is supported entirely by donations and fees for services provided.  We do not receive support from from federal, state or local governments. Our on-site veterinary clinic provides care for 3,000 animals per year.  We offer low cost spay, neuter, and vaccine clinics for the animals in our community.  We also work closely with other humane societies and rescue organizations across the country and even Puerto Rico.

Our shelter is a clean, well run, family friendly facility, with innovative programs that will improve animal and human lives by raising the bar for animal care in our shelter and in our community.

Boys & Girls Club Of Leominster, Lunenburg, and Fitchburg

Since 2001, the Boys & Girls Club of Fitchburg and Leominster has worked in youth development with young people ages 8-18, from many economic, social and family circumstances. In August 2008, the organization consolidated its separate Fitchburg and Leominster clubhouses to a single location on the Fitchburg-Leominster line and received its charter from the Boys & Girls Club of America that December.

It is situated in a former private school on conservation land in a residential setting-a unique site for a Boys & Girls Club clubhouse. In addition to the 8 acres owned by the Club, the Doyle Conservation Center (operated by the Trustees of the Reservations) provides more than 160 additional acres on which to play and study. The facility itself is well equipped with numerous classrooms, meeting places, a full gymnasium, and a full Teen Center.

In the fall of 2015, we started the Boys & Girls Club of Gardner, a pilot program currently serving 20 children in an afterschool program housed at Gardner High School. For more information about the Gardner Clubhouse, visit our webpage.

North Star Family Services

  • North Star believes that most families that are experiencing homelessness are very stressed and traumatized by the experience.
  • North Star attempts to provide a trauma sensitive environment that:
            - Listens to families' needs.
            - Provides support and resources.
            - Ensures a safe, secure and clean-living space.
            - Fosters age appropriate growth for children.

  • North Star believes homelessness doesn't discriminate so anyone could experience the loss of their home very easily through loss of a job, loss of a significant other, medical issues, accident, etc.
  • North Star believes that progress often comes through small successes and repeated practice.
  • Additionally, we believe in forgiveness and realize that everyone makes errors in judgement in life priorities.

Lunenburg Little League


Q: What equipment does the league provide for my player?

A: Every player gets a team shirt and hat or visor. Coaches have bats, helmets and catcher's gear of a common size. It is strongly recommended that players purchase their own helmets. For softball players, a full cage helmet is required. Parents are responsible for providing a glove, cleats, socks, pants and for boys -- protective cup. Additional equipment players can purchase are bats and their own catching gear.

Q: When will practices start?

A: This is weather dependent. The fields must be free of snow and playable (i.e. not muddy). Coaches hope to be able to use fields the first week of April.

Q: Can I request a coach or player to be on a team with my player?

A: For baseball Minors and Majors, no requests are taken. All players are drafted to a team. For all other categories, requests will be considered.

Q: Where are games played?

A: Home games in Lunenburg are played according to the category as follows:

Baseball Majors: Games played at Powell Field located in Marshall Park off Rt 2A, Mass Ave

Baseball Minors: Games played at McNally Field, Whalom Road

Baseball Instructional: Games played at Fitzgerald Field, Reservoir Road

T-Ball: Games are played on the T-Ball Field located in Marshall Park across from Powell Baseball Field

Softball Seniors & Major: Games played on Softball Field located in Marshall Park off Rt 2A, Mass Ave

Softball Instructional: Games played at Fitzgeral Field, Reservoir Road

Beers For Good

Who doesn't like a day full of the best craft beers in Massachusetts? Beers For Good brings all our local breweries together in one day, under one tent! 

That's right, you can get the best beer right in your hometown! Its pretty easy - grab a bag of your favorite pretzels, perhaps a friend or two, and come down to Riverfront Park in Fitchburg for one heck of an afternoon!


  1. North End Subaru

    757 Chase Road
    Lunenburg, MA 01462

    • Sales: 888-662-5123
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Get in Touch

  • Contact our Sales Department at: 888-662-5123
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed