Click on one of the people below to find out more information.

  • Marty Babineau
    General Manager
    (978) 785-5102

  • Jesse Manning
    General Sales Manager
    (978) 202-8289

    Jesse Manning has been with North End since 2006 and the Colonial Automotive Group for over 10 years. He lives in Athol with his wife and 2 kids. He is an avid bass fisherman and car nut. In the summer you'll see him driving in his 1963 Chevy Nova.

  • Thomas Liddle
    Finance Manager
    (978) 785-5132

    Tom is North End's longest tenured employee at over 25 years. Tom is a 30 year resident of Townsend.  He enjoys RVing and his pet geese.

  • The Office Staff

    The office staff is here 6 days a week keeping the store running. They have a combined 30 years of service here at North End. The office handles all accounting as well as the registration and new plates of all sold vehicles. From L-R (standing) we have Dianne Truax,  Michelle Cormier, and Jaymi Edwards. Seated are Marisa Spagnuolo and office manager Lauren Geanacopulos.

  • Justin Gordon
    Client Specialist
    (978) 785-5133

  • Frank Capoccia
    Client Specialist
    (978) 785-5130

    Frank joined our team in 2008 bringing with him over 10 years of automobile sales experience. He is a Leominster native and has lived in Fitchburg for the past 18 years with wife and 2 grandchildren. Frank is retired from the USAF (20 yrs) and is a Gulf War veteran of Operation Desert Shield/Storm. He is an avid sports fan and also enjoys participating in sports activities with his grandchildren.


  • Bob Waite
    Client Specialist
    (978) 785-5110

    Bob Waite joined North End Subaru after 20 years with Infiniti. Living in New Hampshire he has owned many Subaru's. They are perfect for bringing his wife and 3 children racing, skiing, or transporting their Portuguese Water Dogs to the beach.

  • Greg Nuorimo
    Client Specialist
    (978) 785-5113

    Greg Nuorimo is our longest running Sales consultant. He has been in the Subaru sales department since 2002. He lives in Ashby with his wife and 2 kids. Greg is a avid golfer and every year organizes the annual "North End Golf Tournament".

  • Frank Lajoie
    Client Specialist
    (978) 785-5114

    Frank Lajoie has been with North End Subaru since 2006 and comes here with 25+ years in the Automotive Industry. Frank lives in Gardner with his wife Terry and their great little dog Hobo. He spends his free time gardening, reading, and spending lots of hours on his computer.

  • Alex Maillet
    Client Specialist
    (978) 785-5139

  • Rob Laflamme
    Client Specialist
    (978) 785-5112

  • Shaun Tubert
    Client Specialist
    (978) 582-1608

  • JJ Oneal
    Service Manager
    (978) 785-5107

  • Matt Rondeau
    Service Adviser

  • Josh Machado
    Service Adviser

  • Tom Sawvelle
    Service Adviser

  • Anthony Spagnuolo
    Service Advisor
    (978) 785-5115

  • Andrew Turner
    Parts Manager
    (978) 785-5138

  • Brian Gonynor
    Parts Advisor

  • Jason Rife
    Parts Specialist