The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is North End Subaru dedicated locally to the Love Promise?
North End Subaru embraces our local culture and takes pride making the world a better place by supporting associates passions and causes in our local communities. We support important areas such as the environment, community, health, education, and pets. Your purchase of over three million dollars in vehicles every month supports over 50 full time associates and their families. In addition we are preparing for additional full time, well paid and highly educated associates for an eighteen bay expansion. We love what we do and look forward to being involved locally, donating close to $130,000 over the last eight years towards programs supporting schools, art and Steam initiatives, The Boys & Girls Clubs, The Revolving Museum, Townsend Earth Day and many more. When we order lunch, buy plants, get a haircut or take a bike ride in the state park our associates are thankful for your purchases and passion, thank you for sharing them with us.
Sterling Animal Shelter
Townsend Earth Day, Nashua River Watershed
Lunenburg High School, NED program, The Revolving Museum, Turkey Hill Elementary School, Mt. Wachusett Theater
Various charities , Boys & Girls clubs Lunenburg Fitchburg Leominster, Brookline Lions Club July Parade, Lassie Softball League, Lunenburg Firefighters
NM CARES, Simonds - Sinon Regional Cancer Center, One Mission, Project New Hope, Operation Warm
Love Promise Stories from North End Subaru
Subaru and North End Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, NORTH END SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, North End Subaru personally delivered these items to UMass Memorial Health HealthAlliance-Clinton Hospital. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
North End Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lunenburg, this is a harsh reality. Helping others strengthens communities, which is why North End Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like North End Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, North End Subaru donated 120 coats to Empower Children for Success. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Beers for Good - Amanda D
On behalf of the Board of Beers for Good and as regards the Nashua River Brewers Festival, I want to thank North End Subaru for sponsoring our 2024 festival which took place this past June 28th. Thanks to the support of sponsors like you, we were able to provide a great community event on June 28th, kicking off Fitchburg's Civic Days, and were able to donate a portion of the proceeds from the Festival to area organizations. The big news is that 2024 marked our Festival crossing the $100,000 charitable giving mark! Thanks to you, we have been able to help dozens of organizations in North Central Mass. The $6,000 in the Festival proceeds for 2024 were granted to the Nashua River Watershed Association and Fitchburg Civic Days.
Thank you for helping kids fight cancer! - Megan G
Thank you, North End Subaru, for sponsoring One Mission's Conquer the Course event on November 2nd! With your support, over 160 runners raised more than $125,000 to fund One Mission’s programs and services. Your sponsorship played a vital role in the event’s success, helping bring the community together to help kids fight cancer. One Mission programs and services make an immediate impact on the day-to-day lives of children fighting cancer and their families by offering a wide range of in-hospital support. Whether it’s providing art and music therapy, putting on holiday celebrations or paying for expensive hospital parking, we make life brighter for children and their families from the moment of diagnosis, through treatment and beyond. These programs are available to all pediatric cancer patients and their families at three esteemed New England hospitals: Boston Children's Hospital, The Jimmy Fund Clinic at Dana-Farber Cancer Institute, and Hasbro Children's Hospital. Together, with the support of generous partners like North End Subaru, we’re making life brighter for kids and families when they need it most. Thank you for making a difference! To learn more about One Mission and how you can get involved please visit onemission.org or email megan@onemission.org
Lunenburg Skate Park - Anthony C
The Lunenburg Skate Park has the singular mission of raising the necessary capital and coordinating resources to construct a permanent, concrete, skate, scooter and BMX facility. The skate park, will be approximately 8,500 square feet and include a variety of obstacles and features that will cater to a wide range of disciplines and skill levels. This park will be a community asset for youth both in the Town of Lunenburg as well as the overall region and will provide youth with a healthy outdoor alternative to other less desirable choices, such as video games, vaping, drinking and drug use. We are extremely appreciative of the support we’ve received from the North End Subaru team over the years and look forward to finally crossing the finish line together – and the finish line is finally in sight! Thanks to you, and so many others, we have raised an incredible $302k and only need $50,000 more to fully fund the project, enabling us to start the construction phase and bring this long-awaited dream to fruition! Our shared vision is clear - create a public skate park that celebrates our incredible young people, uplifting our community and bringing joy to generations of youth in Lunenburg and beyond. With deep gratitude and excitement, Aidan Moore Aidan Swift Mason Whitcomb Chris Roy Griffin Caiozzo Founders, Lunenburg Skate Park
Thanks for helping families with children experiencing homelessness have hope - Shauna N
Over the past few years, North End Subaru has supported families with children experiencing homelessness at North Star Family Services by providing several boxes of socks and blankets as well as a monetary donation. Without community support like this, we would not be able to continue to provide services to help families get off the streets and into homes. For more than 20 years, North Star has provided round-the-clock emergency shelter, food, clothing, and comprehensive case management to families with children experiencing homelessness in Northern Worcester County. When families come to us, their stress is at crisis levels. They have been living in survival mode and due to their circumstances have had to neglect their health and overall well-being. We work with families to overcome their individual barriers to housing security, gain or improve employment, strengthen their physical and mental health, save money, obtain housing, and assist them with anything they may need so that they can become self-sufficient and transition into permanent homes. North Star is a nonprofit, community-based organization that relies entirely on grants, donations and fundraisers. We are independent of the Commonwealth Emergency Assistance shelter system and do not receive a governmental “bed rate” so we can prioritize local families and accept those the shelter system cannot. We are the only shelter serving families in our region, ensuring the entire family can remain together near their jobs, schools and support systems. Families find hope and a home at North Star.
North End Subaru, Come on Down! - Michelle B
You're the next contestant on "Are You Smarter Than Our 6th Graders?" For many years, North End Subaru has supported our annual Gameshow Fundraiser with time, talent, and treasure! They sponsor a team of players, that team of players happens to be the brave team from North End Subaru, and they use their intellect to match wits with other teams to see who emerges victorious, and North End Subaru has been reigned champion! It's easy for businesses to write checks. But to be involved? To give their time? To bravely take a stage in front of a live audience and answer questions about geography and algebra? That's something special. North End Subaru's commitment to the Boys & Girls Club of Lunenburg is unmatched. Their support is unwavering. Their people care. They make a real and meaningful difference in the lives of hundreds of kids every year. They embody the phrase, "Share The Love," and for that we are deeply grateful!
Committed to the Cause - Michelle B
For ELEVEN YEARS, North End Subaru has selected our Club (The Boys & Girls Club of Lunenburg,) along with our sister Club (The Boys & Girls Club of Fitchburg, Leominster, and Gardner) to be the Hometown Charity for their annual “Share the Love” campaign. That’s not because there aren’t other wonderful, deserving charities in our area – there are! So why us? I think it’s because the team at North End Subaru sees the difference our Clubs make in the lives of hundreds of kids in our region each year. They know this support is an investment in a child’s life, in that child’s future, and in the future of our communities. They know that no child is turned away due to a family’s inability to pay. They know that every day these kids have a safe, welcoming space to grow and thrive under the supervision and guidance of caring adult role models. They know that kids come back to our Clubs day after day, month after month, year after year because they feel heard and seen and valued. Through all its charitable work, North End Subaru is committed to building a better world for all of us. And they know that to build a better world, we need to build great humans, and that’s what we do every day. With support from you and North End Subaru, every day we help kids BE GREAT!
$1.5M raised for Make-A-Wish Massachusetts and Rhode Island - Peg W
Over the past 13 years, Make-A-Wish has been both honored and grateful to partner with our Subaru of New England Retailers as one of the four national charity partners of the Share the Love campaign. We are thrilled to share that following this year’s results, the combined support of our local Massachusetts and Rhode Island retailers has just surpassed $1.5 Million for Make-A-Wish Massachusetts and Rhode Island! It is proven that wishes can have a positive impact on the medical outcomes of children facing critical illnesses. A wish experience can improve a child’s quality of life and emotional well-being, while also strengthening families. A wish enables a child to imagine a future that is bright and provides motivation and hope when they need it most. The transformative impact of a wish cannot be overstated, and we depend on the generosity of partners like you to move closer to our vision of granting the wish of every eligible child in Massachusetts and Rhode Island. Your support benefits not only a local child and family, but their community as well, reminding every one of us that we are capable of uplifting one another. Thank you, North End Subaru, for your compassionate partnership in bringing hope and joy to local kids with critical illnesses.
North Middlesex Community Cares - Lauren G
On behalf of NM Cares, we want to express our heartfelt gratitude to North End Subaru for their annual support of our Outreach/Walk-in Program and the Annual 5K/10K Road Race. Your partnership is instrumental in aiding individuals affected by drugs, alcohol and domestic violence in our community of Townsend, MA. The services provided through NM Cares Drop-In Center are crucial in supporting individuals facing significant challenges. Your commitment helps us offer a safe space, counseling, resources and encouragement to those on the path toward recovery and healing. The Annual 5K/10K Road Race, supported by North End Subaru, not only promotes physical fitness and community involvement but also serves as a vital fundraiser for sustaining our programs. NM Cares is dedicated to making a lasting difference in the lives of individuals and families in our community and the surrounding communities as well. Your support enables us to take a holistic approach to tacking addiction, substance abuse and domestic violence. Thank you for you unwavering commitment and support. We look forward to continuing our partnership for years to come. Lauren Geanacopulos NM Cares President Office Manager, North End Subaru
