The 2023 Subaru Love Promise Community Commitment Award

The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is North End Subaru dedicated locally to the Love Promise?

North End Subaru embraces our local culture and takes pride making the world a better place by supporting associates passions and causes in our local communities. We support important areas such as the environment, community, health, education, and pets. Your purchase of over three million dollars in vehicles every month supports over 50 full time associates and their families. In addition we are preparing for additional full time, well paid and highly educated associates for an eighteen bay expansion. We love what we do and look forward to being involved locally, donating close to $130,000 over the last eight years towards programs supporting schools, art and Steam initiatives, The Boys & Girls Clubs, The Revolving Museum, Townsend Earth Day and many more. When we order lunch, buy plants, get a haircut or take a bike ride in the state park our associates are thankful for your purchases and passion, thank you for sharing them with us.

Sterling Animal Shelter

Townsend Earth Day

Lunenburg High School, NED program, The Revolving Museum, Turkey Hill Elementary School

Various charities , Boys & Girls clubs Lunenburg Fitchburg Leominster, Brookline Lions Club July Parade


Did North End Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from North End Subaru

Subaru and North End Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

STEAM day at Hawthorne Brook - Rebecca A

North End Subaru has been coming to our STEAM event at our school for many years. Our S.T.E.A.M. days have been very successful at bringing together community volunteers to explain and demonstrate how these fields are used in real-life careers that are both fulfilling and widely-varied. North End Subaru brought in their rally car which immediately engaged students. The students and staff all learned interesting and surprising ways that the concepts of arts, science and math can all come together to provide a career and make the world a better place. The students even learned about how measure tire pressure!

Hawthorne Brook Middle School
STEAM day at Hawthorne Brook

They Came Out Swinging - Wendy D

In October of 2021, the Lunenburg Business Association decided to host a drive through Trunk or Treat event to give the kids in our community something to be excited about. The Covid 19 pandemic was taking its toll. Schools, recreational centers were closed and social interactions were discouraged. The LBA, which was, newly formed in 2018 was still struggling to be recognized in the community. We needed a way to incentivize non LBA businesses to participate so that we could give the kids, something really special to enjoy. We hoped by awarding prizes to the best, most creative and funniest trunks we could spark a spirit of competition. It worked. Within weeks of announcing the competition 20 businesses has signed up. The new task before us became what to give for prizes and how to get donations. When we approached North End Subaru and Mazda of Lunenburg and asked for help, they responded immediately. Within 48 hours we had two amazing gift baskets to give as prizes. The event was so successful that people were already planning for the following year. Fast forward to September of 2022. Our local Boys and Girls Club was finding it difficult to reopen due to a depletion in funds. The Lunenburg Boys and Girls Club is a true asset to our community by providing a safe and constructive after-school program for Lunenburg youth. The BGCL focuses on socialization, recreation and education. The Club is open daily during the critical after-school hours from 2:30-6:30 pm. During the pandemic a majority of their revenue which comes from grants, pledge drives, fundraising events, and corporate sponsorships had dried up. In order to help get them back on track, the Lunenburg Business Association decided to host a charity golf tournament with the Boys and Girls Club as a beneficiary. Jason and team, from North End Subaru and Mazda, were one of the first businesses to respond. They immediately sponsored a hole as well as made a generous donation. With North End Subaru and Mazda’s help we were able to raise almost $4,000 for the club, not bad for our first tournament organized by 5 non-golfers. On behalf of the Lunenburg Business Association and the Boys and Girls Club of Lunenburg, we thank Jason Cote, his team and all of North End Subaru and Mazda for their incredible generosity and community support. At a time when corporations and businesses are finding it tough to keep their own doors open North End Subaru and Mazda really came through for our town!

Lunenburg Business Association
They Came Out Swinging

A Small Army of Caregivers - Bob W

The moment you walk into the Simonds-Sinon Regional Cancer Center, you will be greeted by kind and compassionate staff members. You will see plants, paintings and warm colors in this beautiful, new facility in Fitchburg, MA. When you sit down in one of the waiting or treatment rooms, you can be at ease that our staff of certified nurses and physicians will offer personalized care for you. We provide more than 11,500 medical oncology treatments and more than 10,600 radiation therapy treatments a year. Through the collaboration of HealthAlliance-Clinton Hospital and UMass Memorial Medical Center, the Simonds-Sinon Regional Cancer Center delivers cancer care for the region. Community support plays an invaluable role at UMass Memorial HealthAlliance-Clinton Hospital The generosity of your donations and volunteerism continues to inspire our patients, employees, friends, neighbors and business leaders. Through it, we all recognize the importance of our hospital and how community involvement makes a difference. DONATE HERE: Thank you North End Subaru, again, for your donation to the Cancer Center. It was so nice to meet you and Jason. Kathy Kathy Boudreau|Special Events Coordinator|Development UMass Memorial HealthAlliance-Clinton Hospital Leominster Campus 60 Hospital Road, Leominster, MA 01453 Tel: 978 466 4516 | Cell: 978 697 8776 | Email:

Simonds-Sinon Regional Cancer Center
A Small Army of Caregivers

Rally for the fun of it! - Bob W

You will not find a more enthusiastic promoter of Subaru. Clifton Kangas owner of Finnish Farm Racing who is known in the racing world as Harvey Steele, draws enthusiasts to him like a kid to cotton candy. (Middle Blue Shirt). Having won the NER New England Rally Cross Championship more times than he can count and being runner up on the National scene a few times, let’s just say his trophy room has very little space for another shelf to fill. Lovingly, Clifton named his naturally aspirated Impreza Rue, he chose the numbers 69 so if he parks Rue on its roof everyone will still know who flipped over. With white livery and hardly space for another sponsor, large knobby gravel tires and the huge North End Subaru logo, Rue is an impressive sight. Over ten years ago, Clifton came up with the idea to share his love and expertise with the fresh faces of Rally Cross. Coming up with the idea of inviting inspiring drivers to spend the day with him learning the ins and outs through a program sponsored by North End Subaru called NEDD ( Taking time out of his career rebuilding and preparing historic vehicles with KTR European Motorsports ( Cliff finds time to promote Subaru, Rally Cross, and new drivers joining RallyCross @NERSCCA. Clifton takes time each year to promote the NEDD program through our STEAM program at Hawthorn Brooks Middle School. Hundreds of students join in the opportunity to work through a program designed to explain the importance tires make in daily and race conditions. Students measure grip on simulated road services, measure tire pressure and take home the tire gauge. They learn about marketing, engineering, maintenance and sit in Rue. In our most recent Rally Cross event Clifton took the Trifecta, #1 in class MA (Modified All), fastest single run, and FTD (fasted Time of the Day)!! Clifton says it best; “A huge thanks to my main supporters; North End Subaru, Averill House Vineyard, and KTR Racing. Very pleased indeed.” Without the support financially and through parts and service, this program could not exist. Year after year North End Subaru has stepped up to help promote Subaru to young students, new and mature drivers through the NEDD program, thank you.

Finnish Farm Racing
Rally for the fun of it!

No Child Turned Away - Michelle B

North End Subaru has been supporting the Boys & Girls Club of Lunenburg for several years through the Subaru Share The Love Event. They have chosen us as their hometown charity because they believe in our mission, they value the work we do, and they want to invest in the lives of our kids. Our Club keeps our membership fees low to avoid putting undue financial strain on families. But we take it one step further - no child is ever turned away because of a family's inability to pay. In taking the burden off of our families, we shoulder the financial burden ourselves. Membership fees cover less than 25% of our operating costs. As an organization, we work hard to raise the additional funds needed to keep the doors open, the Club staffed, and the kids safe, healthy, and happy. North End Subaru recognizes the challenges that presents, and they are committed to helping us close the gap, and remain vital and sustainable for all of our members. Funds from the Subaru Share the Love Event provide daily activities that keep our kids healthy, active, and engaged. These funds provide daily academic support and recreational programming. They sustain art, drama, cooking, service learning projects, and so much more. But at the core, Subaru's Love Promise gives our families peace of mind, knowing their kids are safe and supervised after-school, surrounded by caring adults who provide mentoring and guidance. The value this provides to so many in our community simply can not be overstated. Over the years, we have come to know each other, and the North End Subaru team has become part of our Club Family. During one visit to the Club, they noticed our Hoop Shoot game wasn't working. They replaced it, and sent a $500 gift card to Dick's sporting goods to get additional sports and recreational equipment. They send a team of players, along with a financial sponsorship, to our annual "Are You Smarter Than Our 6th Graders?" gameshow fundraiser. The team at North End Subaru go above and beyond, year after year, to support not just our kids, but our neighbors' kids from the Boys & Girls Club of Fitchburg and Leominster. We share the Subaru Share The Love Event funds with them, so this campaign reaches HUNDREDS of kids throughout three communities. They open their service department for field trips, and they open their hearts to all our kids, time and time again, year after year.

Boys & Girls Club of Lunenburg
No Child Turned Away

Athena's Journey - Elizabeth Z

Athena was rescued from a hoarding situation in Ackworth, Georgia by a rescue group called Road Trip Home. We knew as soon as they sent us her picture that she needed to find her way to us. She is a four year old German Shepherd Dog, and we suspect that she was used for breeding, as she appears to have had more than one litter before. Athena was in pretty rough shape when she was rescued- she had a nasty skin infection, teeth worn to the gumline from chewing on the crate she was kept in, and weighed a mere 35 pounds. As poor as her living conditions were, we learned right away that she had plenty of love in her heart still. Athena is great with other dogs and thinks everyone who meets her is there to be her friend.She missed her first transport option up to us, because we all wanted to ensure she was healthy enough for the stress of a long journey. With some antibiotics, plenty of nutritious meals, and lots of TLC, we slowly saw this girl grow stronger and happier. When we unloaded her off of transport, she made herself right at home at our shelter, and quickly became a favorite of all of the staff. We learned that she’d need several teeth extracted due to the damage and fractures she’d incurred in her previous life. After a full dental and plenty of soft treats and wet food, we knew she was ready to leave us. Then came the hard part. We saw appointment after appointment cancel, ask to reschedule, or leave empty handed, because she just wasn’t the right fit. We were worried she wouldn’t find a home for many months. Athena lucked out- one day a former employee called up asking about her. They had adopted three other dogs through us, and just lost the oldest member of the pack. They came out the next day, and we knew as soon as they met her that she had finally found her home! We are happy to report that she is doing very well in her new home, which just goes to show that there is a perfect family for every dog!

Athena's Journey

North End Subaru Making the World a Better Place - Michelle B

North End Subaru of Lunenburg has been a great supporter of the Boys & Girls Club of Lunenburg for many years, showing their “Love Promise” to our Club and our kids in many ways. When our indoor hoop-shoot game needed to be replaced, they stepped right in and got the kids a new one. They delivered gift cards to purchase much needed supplies and equipment when the budget couldn’t provide them. They have been annual sponsors of our “Are You Smarter Than Our 6th Graders?” live gameshow fundraising event. And for seven years, including during the middle of a Pandemic, they have chosen our Club to be their Hometown Charity for the annual Subaru Share the Love event. To increase their impact and reach as many kids as possible, the support is shared between our Club and a neighboring Club that serves two larger communities, reaching hundreds of kids across several towns. But support means so much more than money. The team at North End Subaru shows their commitment to our Club and our kids by also sharing their time and their talent. Club kids have been treated to field trips to North End Subaru where they learn all about the inner workings of the cars. And when the guys in the showroom heard about our Gameshow, they wanted to flex their mental muscles and show just how smart they are. They formed a team, competed, and WON! Each year they return to valiantly and vigorously defend their title! Our relationship with the team at North End Subaru has grown into one that is truly mutually beneficial. Their team is truly interested in the work we do at our Clubs, and genuinely invested in the well-being of our kids. They prove this by giving time, talent, and treasure, three things that truly make a difference in the lives of our kids. And because of their continued and generous support, parents and Board members alike have supported North End with car purchases. As a small non-profit in a rural area, we work hard to make every dollar given stretch, and every minute of time given productive. This is how we can effect change in the lives of our kids. North End Subaru and their very caring team of employees understand that, and they work together diligently to give as much as they can to our Club and our kids, year after year. The Subaru Love Promise is a vision to show love and respect to all people at every interaction with Subaru. Dedicated to making the world a better place, this Love Promise is absolutely felt by all of us here at the Boys & Girls Club of Lunenburg, and I can say without a shadow of a doubt, that our little corner of the world IS in fact a better place thanks to our friends at North End Subaru.

Boys & Girls Club of Lunenburg
North End Subaru Making the World a Better Place

The Forest Embraces the Circus - Bob W

What do you do when the world shuts down from COVID? Create a safe space for families to embrace Nature safely, Circus in the Woods performance series was born. Flying through the pine trees on a trail through the woods while sharing local parks and art institutes, Circus in the Woods with Flying Gravity Circus of Wilton, NH welcomed us back into the parks with open arms. Bob Waite of North End Subaru and Gail Bloom the President of Andre Art Institute brainstormed to find a way that patrons could Love the Earth and bring a whole new experience to their families whom were starving for some special time outside the house. When Gail was approached by the Flying Gravity Circus of Wilton, NH to host them at Andre Art Institute of Brookline, NH she knew it would be a big hit with North End Subaru owners. North End Subaru also offered to support a similar event at Beaver Brook in Hollis, NH. Both locations are a perfect match for North End Subaru and only minutes away from Lunenburg, MA. Andre Art Institute of Brookline, NH is dotted with peculiar sculptures and exhibits, sourced from Bangladesh, Egypt and all the way to Lithuania and Greece. This innovative sculpture park was the brainchild of Paul Andres and sculptor John Weidman, and was founded in 1996. Open daily to the public they are supported by the generosity of visitors. Beaver Brook of Hollis, NH has Natural Wonders for preschoolers to adult full moon hikes and wildflower walks, Beaver Brook has something to offer everyone. They offer outdoor learning opportunities at schools, libraries and other venues. Join them in a healthy and safe environmental education experiences. The Flying Gravity Circus has a mission of using Circus arts as a vehicle for positive youth development, and of igniting in children and teens a love for learning, teaching and performance arts. In conjunction with other parks and sponsors the Circus in the Woods performance series touched over 400 spectators in four local communities. The FGC Troupers shared what they do best after training relentlessly through Rain, Snow and sun. Jacqueline Davis of FGC sends her Gratitude for the support and interest of individuals and corporate sponsors like North End Subaru, enabling future projects that continue to inspire.

Flying Gravity Circus
The Forest  Embraces the Circus

Love Blankets Simonds-Sinon Regional Cancer Center - Bob W

We received a heartwarming update from the Simonds-Sinon Regional Cancer Center and how the Love Blankets have had an impact. We are thankful for this dedicated group and the challenges they have had this year. Thank you Karen for sharing this story! "Hi Bob,I just wanted to share this story with you as I thought you would appreciate it. As you know, we do not treat children here at our cancer center but we do treat the parents, aunts, uncles and grandparents of many children. The other day, I was working with a young parent of 4 children under the age of 10, one of the children was present during our visit. I thought of the little care kits you brought and gave 4 to the child here, and I wish you could see the huge smile on her face. This family is hardworking, living just getting by, it was so heartwarming to witness her ABSOLUTE JOY as she began to list ALL the things she could use for fun/school projects, etc. So thanks again for thinking of us and our families and know that these kind, compassionate gestures DO MAKE A DIFFERENCE! Have a great day, Karen Karen Kazanjian-Silvia LICSW | Clinical Social WorkerHealthAlliance-Clinton HospitalCancer Center, 275 Nichols Rd, Fitchburg, MA 01420

Love Blankets Simonds-Sinon Regional Cancer Center

Durable Blankets Donated to Our Fathers House - Bob W

Working for North End Subaru I was honored to choose a local Shelter to share our resources with. After researching the local services we chose to Donate 80 blankets that are warm and durable to Our Fathers House. Administrative Assistant Ginnie Pittman welcomed David Luman of North End Subaru, as he delivered these life enhancing blankets just in time for the cold winter weather. Incorporated in 1983, Our Father's House (OFH) has proven longevity as a nonprofit with a successful track record in assisting homeless individuals and families in Northern Worcester County. OFH has grown from "a shelter of last resort" which provided a bed and a meal, to an agency that offers comprehensive case management services to the homeless. Our Fathers House offers numerous community support including the Shelter. Transitional Housing, Food Pantry, and a Mobile Shower. Last year, they provided shelter and transitional housing to approximately a combined total of 950 individuals and families. We hope you join us in supporting the community: Our Father's House P.O. Box 7251 Fitchburg, MA 01420 Amazing group of people and I am blessed to be able to work with them. Bob Waite North End Subaru Picture is of Frank LaJoie and Marisa Spagnuolo hold up one of the blankets David Luman dropped off to the Shelter. #ShareTheLove #SubaruOfNewEng

Durable Blankets Donated to Our Fathers House