The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is North End Subaru dedicated locally to the Love Promise?
North End Subaru embraces our local culture and takes pride making the world a better place by supporting associates passions and causes in our local communities. We support important areas such as the environment, community, health, education, and pets. Your purchase of over three million dollars in vehicles every month supports over 50 full time associates and their families. In addition we are preparing for additional full time, well paid and highly educated associates for an eighteen bay expansion. We love what we do and look forward to being involved locally, donating close to $130,000 over the last eight years towards programs supporting schools, art and Steam initiatives, The Boys & Girls Clubs, The Revolving Museum, Townsend Earth Day and many more. When we order lunch, buy plants, get a haircut or take a bike ride in the state park our associates are thankful for your purchases and passion, thank you for sharing them with us.
Sterling Animal Shelter
Townsend Earth Day, Nashua River Watershed
Lunenburg High School, NED program, The Revolving Museum, Turkey Hill Elementary School, Mt. Wachusett Theater
Various charities , Boys & Girls clubs Lunenburg Fitchburg Leominster, Brookline Lions Club July Parade, Lassie Softball League, Lunenburg Firefighters
NM CARES, Simonds - Sinon Regional Cancer Center, One Mission, Project New Hope, Operation Warm
Love Promise Stories from North End Subaru
Subaru and North End Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Definition of Love Promise - Michelle B
Love a noun, an intense feeling of deep affection; a great interest and pleasure in something. Promise a noun, a declaration or assurance that one will do a particular thing or that a particular thing will happen.; a commitment. North End Subaru of Lunenburg has made a Love Promise to our Club and our kids for many years in many ways. Their commitment to, and affection for, our Club and our kids is unmatched! They practice what they preach, not just asking the community to support us as their Hometown Charity in their annual Share the Love campaign, but supporting us themselves throughout the year, year after year. They have donated supplies and gift cards so our kids have what they need here at The Club. They sponsor our annual golf tournament. They have been annual sponsors of, contestants in, and even crowned champions of our Are You Smarter Than Our 6th Graders? live gameshow fundraising event. And for many years, including during the middle of a global Pandemic, they have chosen our Club to be their Hometown Charity for the annual Subaru Share the Love event. But support means so much more than money. The team at North End Subaru shows their commitment to our Club and our kids by also sharing their time and their talent. Local kids have been treated to field trips to North End Subaru where they learn all about the inner workings of the cars. They bring pizza and ice cream and play with the kids. And when the guys in the showroom heard about our Gameshow, they wanted to flex their mental muscles and show just how smart they are. They formed a team, competed, and WON! Each year they return to valiantly and vigorously defend their title! Our relationship with the team at North End Subaru has grown into one that is truly mutually beneficial, as love should be. Their team is truly interested in the work we do at our Club and genuinely invested in the well-being of our kids. They prove this by giving time, talent, and treasure, three things that truly make a difference in the lives of our kids. And because of their continued and generous support, parents and Board members alike have supported North End with car purchases. As a small non-profit in a rural area, we work hard to make every dollar given stretch, and every minute of time given productive. This is how we can effect change in the lives of our kids. North End Subaru and their very caring team of employees understand that, and they work together diligently to give as much as they can to our Club and our kids, year after year. The Subaru Love Promise is a vision to show love and respect to all people at every interaction with Subaru. Dedicated to making the world a better place, this Love Promise is absolutely felt by all of us here at The Club Lunenburg Teen Center, and I can say without a shadow of a doubt, that our little corner of the world IS in fact a better place thanks to our friends at North End Subaru.
North End Loves Beers for Good in Fitchburg, MA - Jason C
On behalf of the Beers for Good Board, we would like to extend our sincere thanks to North End Subaru for proudly sponsoring the 2025 Beers for Good – Nashua River Brewers Festival. Thanks to the continued support of community-minded partners like North End Subaru, the Festival once again served as a cornerstone event for Fitchburg’s Civic Days, bringing people together to celebrate local breweries while giving back to the community we all call home. Because of this generosity, a portion of the Festival’s proceeds was donated to local nonprofit organizations making a meaningful impact in North Central Massachusetts. A major milestone was reached through this ongoing support: Beers for Good has now surpassed $100,000 in total charitable giving since the Festival began. This achievement reflects the shared commitment of sponsors like North End Subaru to strengthening our region and protecting the places and people within it. In 2025 alone, $6,000 in Festival proceeds were awarded to the Nashua River Watershed Association and Fitchburg Civic Days, helping support environmental stewardship and community celebrations that bring our region together. North End Subaru’s partnership exemplifies the spirit of the Subaru Love Promise, and we are grateful for their dedication to making a lasting difference in our community.
Driving To Caring For Community - Judy D
At the Lunenburg Business Association, we believe strong communities are built through meaningful partnerships-ones rooted in care, consistency, and genuine love for where we live. North End Subaru embodies those values, and we are proud to recognize their continued support. One of the most visible examples of this commitment is North End Subaru's sponsorship of our annual Lunenburg Business Association Golf Tournament. Each year this event brings together local businesses, community leaders, and residents for more than just a day on the course. It's an opportunity to connect, collaborate, and reinvest in the community we all share. Through their support of the tournament, The Lunenburg Business Association has help provide scholarships for local children to attend The Club, a local teen center that provides safe spaces, academic support, mentorship, and life-changing opportunities for the teens who attend. North End Subaru's commitment extends far beyond sponsorship. It reflects a belief that when local communities thrive, everyone benefits. That belief aligns closely with our mission to foster growth, collaboration, and pride throughout Lunenburg. Thank you for loving where you live, and for standing with the Lunenburg Business Association as we move forward together.
NM Cares and North End Subaru - Lauren G
I am Lauren Geanacopulos, office manager at North End Subaru and President of a local non-profit, North Middlesex Community Cares. North End Subaru donates every year to our Annual Fundraiser, 2025 was a 5K Road Race. Through the donation and the funds we raise from the walkers/runners we are able to provide services for free to local community members in need. I became a member of NM Cares after losing my 32 year old son in 2015 to an overdose as a direct result of his addiction. NM Cares main focus since the non-profit was founded in 2014 was to help those with addiction, educate our communities about addiction and to end the stigma of addiction. Our small facility is located on Main St. in Townsend MA. In recent years through continued donations and and funding through the National Institute of Health we have been able to open the facility and all services are free to the community. We partner with a local non-profit, The Spanish-American Center located in Leominster, MA to provide the necessary services. NM Cares has also been able to add services for Domestic Violence. The need has unfortunately grown in the last few years. I am so appreciative of the continued support from North End Subaru.
Clifton Kangas: Racing Champion, Community Mentor, and Proud North End Subaru Ambassador - Bob W
In the world of RallyCross, few names shine brighter than Clifton Kangas of Finnish Farm Racing. Known on the track as Harvey Steele, Clifton is a fierce competitor, a multi-time NER RallyCross champion, and this year’s (2024) NHER RallyCross Stock All Champion—once again proving his mastery behind the wheel of his beloved naturally aspirated Subaru Impreza, “Rue.” But Clifton’s greatest impact extends far beyond the race course. A Champion Driven by Community With the support of North End Subaru, Clifton has dedicated himself to giving back to the next generation of drivers and motorsport enthusiasts. Over a decade ago, he created the NEDD Program (North End Driver Development)—a free, hands-on learning experience for aspiring RallyCross drivers. Through NEDD, Clifton opens the door to the sport by teaching driving fundamentals, safety, vehicle dynamics, and the Subaru spirit of adventure. Each year he brings Rue—white livery, knobby gravel tires, and the unmistakable North End Subaru logo—to schools and community events, including his ongoing involvement with the STEAM program at Hawthorn Brook Middle School. Hundreds of students get to sit in Rue, learn how tire pressure changes vehicle performance, measure grip on simulated road surfaces, and discover how marketing, engineering, and racing come together in motorsports. A Local Hero On and Off the Track Clifton doesn’t just connect with people in the classroom—he shows up for the wider community too. Each summer, he proudly participates in local events like the Fourth of July parade, bringing the excitement of RallyCross to families lining the streets. Kids cheer as Rue rumbles by, and Clifton’s energy and warmth turn the moment into a highlight for parade-goers year after year. North End Subaru’s sponsorship ensures that Clifton can keep doing what he does best: racing hard, inspiring others, and sharing his passion for Subaru culture with anyone who wants to learn. Excellence, Even in the Toughest Seasons This past year was a difficult one personally for Clifton, yet he met every challenge with extraordinary resilience. In the midst of personal loss, he continued to mentor young drivers, promote safe and spirited driving, and compete at the highest levels of RallyCross—ultimately securing the top spot in the NHER Stock All Championship once again. His perseverance, commitment, and generosity are a reminder of what makes this community so special. A True Subaru Spirit Clifton represents the very best of what Subaru stands for—performance, passion, and people. Through the generous, ongoing support of North End Subaru, he continues to uplift the community, empower new drivers, and bring joy and inspiration wherever he goes. Whether on the podium, in a parade, or guiding future RallyCross stars, Clifton Kangas proves that champions aren’t only defined by speed—they’re defined by heart.
THANK YOU FROM LLS, NORTH END SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, North End Subaru personally delivered these items to UMass Memorial Health HealthAlliance-Clinton Hospital. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
North End Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lunenburg, this is a harsh reality. Helping others strengthens communities, which is why North End Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like North End Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, North End Subaru donated 120 coats to Empower Children for Success. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Beers for Good - Amanda D
On behalf of the Board of Beers for Good and as regards the Nashua River Brewers Festival, I want to thank North End Subaru for sponsoring our 2024 festival which took place this past June 28th. Thanks to the support of sponsors like you, we were able to provide a great community event on June 28th, kicking off Fitchburg's Civic Days, and were able to donate a portion of the proceeds from the Festival to area organizations. The big news is that 2024 marked our Festival crossing the $100,000 charitable giving mark! Thanks to you, we have been able to help dozens of organizations in North Central Mass. The $6,000 in the Festival proceeds for 2024 were granted to the Nashua River Watershed Association and Fitchburg Civic Days.
Thank you for helping kids fight cancer! - Megan G
Thank you, North End Subaru, for sponsoring One Mission's Conquer the Course event on November 2nd! With your support, over 160 runners raised more than $125,000 to fund One Mission’s programs and services. Your sponsorship played a vital role in the event’s success, helping bring the community together to help kids fight cancer. One Mission programs and services make an immediate impact on the day-to-day lives of children fighting cancer and their families by offering a wide range of in-hospital support. Whether it’s providing art and music therapy, putting on holiday celebrations or paying for expensive hospital parking, we make life brighter for children and their families from the moment of diagnosis, through treatment and beyond. These programs are available to all pediatric cancer patients and their families at three esteemed New England hospitals: Boston Children's Hospital, The Jimmy Fund Clinic at Dana-Farber Cancer Institute, and Hasbro Children's Hospital. Together, with the support of generous partners like North End Subaru, we’re making life brighter for kids and families when they need it most. Thank you for making a difference! To learn more about One Mission and how you can get involved please visit onemission.org or email megan@onemission.org
Lunenburg Skate Park - Anthony C
The Lunenburg Skate Park has the singular mission of raising the necessary capital and coordinating resources to construct a permanent, concrete, skate, scooter and BMX facility. The skate park, will be approximately 8,500 square feet and include a variety of obstacles and features that will cater to a wide range of disciplines and skill levels. This park will be a community asset for youth both in the Town of Lunenburg as well as the overall region and will provide youth with a healthy outdoor alternative to other less desirable choices, such as video games, vaping, drinking and drug use. We are extremely appreciative of the support we’ve received from the North End Subaru team over the years and look forward to finally crossing the finish line together – and the finish line is finally in sight! Thanks to you, and so many others, we have raised an incredible $302k and only need $50,000 more to fully fund the project, enabling us to start the construction phase and bring this long-awaited dream to fruition! Our shared vision is clear - create a public skate park that celebrates our incredible young people, uplifting our community and bringing joy to generations of youth in Lunenburg and beyond. With deep gratitude and excitement, Aidan Moore Aidan Swift Mason Whitcomb Chris Roy Griffin Caiozzo Founders, Lunenburg Skate Park
