What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is North End Subaru dedicated locally to the Love Promise?

North End Subaru embraces our local culture and takes pride making the world a better place by supporting associates passions and causes in our local communities. We support important areas such as the environment, community, health, education, and pets. Your purchase of over three million dollars in vehicles every month supports over 50 full time associates and their families. In addition we are preparing for additional full time, well paid and highly educated associates for an eighteen bay expansion. We love what we do and look forward to being involved locally, donating close to $100,000 over the last eight years towards programs supporting schools, art and Steam initiatives, The Boys & Girls Clubs, The Revolving Museum, Townsend Earth Day and many more. When we order lunch, buy plants, get a haircut or take a bike ride in the state park our associates are thankful for your purchases and passion, thank you for sharing them with us.

Local animal shelters
Townsend Earth Day
Lunenburg high school, NED program, The Revolving Museum
Various charities , Boys & Girls clubs Lunenburg Fitchburg Leominster, Brookline Lions Club July Parade

Subaru Love Promise Heart

Love Promise Stories from North End Subaru

4-H Camp Middlesex Summers to Remember  –  Bob W

4-H Camp Middlesex Summers to Remember

4-H Camp Middlesex camp in Ashby, Massachusetts gives campers an unforgettable summer experience. Tying in the mission of the 4-H program, teaching the 4-H’s – Head, Heart, Hands, and Health Camp Provides Life-Changing Opportunities.Giving students the opportunity to be Responsible, Independent, Well-Rounded, A Team Player and Connected with Nature.Through its programs in nature, cabin living with peers, and supportive relationships, Camp creates opportunities to develop as an individual. Camp Middlesex’s Mission: To create a supportive environment for youth and adults to reach their fullest potential. Goals of the Experience:To provide opportunities that stimulate the development of each camper’s self-esteem through supportive relationships, provide campers with the opportunity to set personal goals developing in each camper the opportunity to experience leadership roles and to develop an increased level of responsibility. To help campers develop an appreciation of the natural surroundings through art,science, and adventure activities. Also offering the CIT Program which seeks to train talented individuals aged 14-16 to become leaders in the camping community. As a CIT, they receive instruction on different aspects of camp life. Topics include: child development, discipline of campers, special needs, health & safety, programming, and staff responsibilities. They work in a program and cabin area under the direction of a senior counselor, who will serve as their mentor.

Declining funds for Art, Spark Creative LHS Mural  –  Bob W

Depicting the life of a Subaru in each Decade, the Art students from LHS created a wall of ART, celebrating a momentous occasion in a Subaru's life. North End Subaru commissioned the Advanced Art students and teachers from Lunenburg High School to immortalize the life of a Subaru across the face of a giant 60-foot exterior wall. Students showcase their artistic skills, and all visitors at the mural project are invited to share their Subaru memories! A Word on the Subaru Mural Project: Subaru vehicles are manufactured on assembly lines to ensure uniform, reliable quality. On a functional level, cars are a means of transportation. In terms of design, Subaru distinguishes itself with superb craftsmanship and affordable luxury. Upon rolling out of dealerships across the world, they are individualized, becoming integral to the narrative of their owner’s life. For nearly sixty years, drivers have not only entrusted Subaru with their lives, but with their memories. From commuting through traffic and trips to the beach to climbing the earth’s summits and bringing home a newborn child from the hospital, Subaru has served as a steadfast companion on adventures both great and small. Color sketches were presented first. They served as plans for the mural that depicts the excitement of sharing in the tradition of owning a Subaru and the thrill of where it may bring you. The completed mural features paintings of Subaru through seven decades on vignettes printed on vinyl.