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Meet the Staff

Click on one of the people below to find out more information.

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  • Marty Babineau
    General Manager
    Marty Babineau
    (978) 785-5102

    Marty Babineau has been North End's General Manager since 2005 when the dealership was purchased by the Colonial Automotive Group. Marty comes to North End with over 20 years Automotive experience.

    dealerrater.com Reviews

  • Thomas Liddle
    Business Manager
    Thomas Liddle
    (978) 785-5132

    Tom is North End's longest tenured employee at over 25 years. Tom is a 30 year resident of Townsend.  He enjoys RVing and his pet geese.

  • Frank Capoccia
    Sales Manager
    Frank Capoccia
    (978) 785-5130

    Frank joined our Sales Management team in 2008 bringing with him over 10 years of sales management experience. He is a Leominster native and has lived in Fitchburg for the past 18 years with wife and 2 grandchildren. Frank is retired from the USAF (20 yrs) and is a Gulf War veteran of Operation Desert Shield/Storm. He is an avid sports fan and also enjoys participating in sports activities with his grandsons.

    Reviews

  • Greg Nuorimo
    Sales Consultant
    Greg Nuorimo
    (978) 785-5110

    Greg Nuorimo is our longest running Sales consultant. He has been in the Subaru sales department since 2002. He lives in Ashby with his wife and 2 kids. Greg is a avid golfer and every year organizes the annual "North End Golf Tournament".

  • Frank Lajoie
    Sales Consultant
    Frank Lajoie
    (978) 785-5114

    Frank Lajoie has been with North End Subaru since 2006 and comes here with 25+ years in the Automotive Industry. Frank lives in Gardner with his wife Terry and their great little dog Hobo. He spends his free time gardening, reading, and spending lots of hours on his computer.

  • Bob Waite
    Sales Consultant

    Photo not available
    (978) 785-5113

    Bob Waite joined North End Subaru after 20 years with Infiniti. Living in New Hampshire he has owned many Subaru's. They are perfect for bringing his wife and 3 children racing, skiing, or transporting their Portuguese Water Dogs to the beach.

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  • John Kessler
    Service Director
    John Kessler
    (978) 785-5115


  • Ric Macintosh
    Service Advisor
    Ric Macintosh
    (978) 785-5106


  • J.J. O'Neal
    Service Advisor
    J.J. O'Neal
    (978) 785-5105


  • Chris Longo
    Parts Manager
    Chris Longo
    (978) 785-5108


  • Dave Graves
    Sales Consultant
    Dave Graves
    (978) 785-5100


  • Rob Wilkinson
    Sales Consultant
    Rob Wilkinson
    (978) 785-5134


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  • Rich Caron
    Asst. Parts Manager
    Rich Caron
    (978) 785-5109